Apple iphone UI, GUI design

Apple released a 24 minute iphone tour guide a week before its release date (USA, 6pm Friday 29th June, 2007). The industrial design, UI, GUI is simply a work of art. The biggest issue that plague’s most portable gadgets is battery time. Apple claim’s a whooping 8 hours talk time which is extraordinary for any smart phone. Apple’s calculated release date and time just before the stock market closes for the weekend, a precaution to help avoid Apple shares drop in case of negative feed back.